As Francesca suggested, a good research would be useful to identify the best social media channels where to promote your product.
Without having any knowledge about the industry, I would suggest considering Facebook to reach also a specific target by harnessing its software which connects people with similar interests or habits. Furthermore I…[Read more]
I agree with Holger on the target groups 🙂
The best way to reach these target groups would be to segment your communication into different messages, one more specific and a second one more generic, and promote those messages on different media or channels, such as architecture-specific or sustainability-centred website/social media page/blogs and…[Read more]